Showing posts with label Changes. Show all posts
Showing posts with label Changes. Show all posts

Friday, 19 October 2012

Production changes:

This post serves as an update for a change in Digipak production. These are some of the changes I have been making during my Digipak production as opposed to my previous plans noted beforehand. Among the changes are:

Changes to work:

As previously explained, my front cover was to have a gradient black to white background that would effectively fit in with the image content in front. The main image would be a picture of me being depressed, and half my face would appear on the left side of the cover. The black part of the background would appear over it to represent my emptiness and depression, and loneliness. Then in contrast, the upper right corner of the front cover would slowly transfer over to a white background. Over this would be my planned sketch design that would feature over the white background, as the narrative content of me and my girlfriend in the video as seen in the picture would reflect the white background, not only blending into it, but also being seen as lighter and more positive to the black background image on the other side of the page. However, when I was undergoing Digipak production, it became apparent that the gradient would make the cover appear cheap and poorly produced. I deleted my half face image and sketch design from the front cover, and instead added an alternate picture of me, enlarged it, and then set it to black and white. While this initially appeared very poor as a front cover to me, I started to realise the relation that this new cover idea had with the narrative content of my video was actually very strong. The black and white image represented dullness, boring nature, and well as old fashioned visual content. All of these qualities relate to the pause that I have undergone as a result of the girlfriend break-up my character has had in the music video storyline. The pause shows how my character’s life is a halt and how he is living in the past, a painful one. The slightly pixelated, black and white image of my depressed face really amplifies the illustration that my front cover has to relate to the narrative of my music video. Right now, my current structure of this new idea is that it will be a cover that follows the rule of thirds. AKA my face will appear on the left centre of the cover page, and the text will be separately spaced from the face, appearing in the lower right corner.
As a result of the cover change, my sketch is now no longer going to be featured on it. However, since my poster is being planned to feature the sketch as the same main image (a use of consistency) I have decided that I will still feature the sketch in my Digipak as well. This is where my 6th panel AKA the inserted lyrics page, comes into play. My lyrics page has been arranged in such a way that there is a noticeable large space in the lower right corner featuring no content. This is where my space will be included, as it will certainly add to the visual interest of an otherwise text filled page. This sketch will then be ascended to a more significant role in the poster. It is intended to be the main image, centred in the middle of the page in terms of top to bottom scaling. The sketch may just be added into the lyrics page of the Digipak with no further editing, since the white background of the drawing in contrast to the black background of the page should help it to stand out anyway.
Originally, the title of the track list was supposed to be featured on top of the track list on the back cover, but since most back covers on album Digipak's don't actually feature the title 'track list' I have decided to remove it and just feature the actual list in the centre inbetween 2 border lines.
I previously stated that I would choose between using field images for my inside panels consistent pictures, or using suburban images instead, as both provided certain narrative relevance to the music video. However, I eventually opted to use the suburban images instead of the fields for the following reasons. 1, the suburban images have more direct relative meaning, such as the images showing my house and street, the main location of my music video. Also, the houses, while they initially look nice, were also taken in the dark, but with a flash feature on the camera. This is supposed to represent that in the house, where the man in the video will be, there is darkness, internal depression loneliness, and grief. But there is a light outside the house as aided by the camera flashlight. In terms of narrative meaning, it implies that if the man gets out of this emotional state, like he actually does in the video, then better, lighter life will be waiting ahead. Whereas while fields provide basic illustrative content, bare limited relevance to the music video I have planned.

Tuesday, 11 September 2012

Ideas for the music video:

Ideas for the music video:
My idea for the music, basically, is to recreate the I am Kloot video, Proof. This video was selected because it is simple to produce. It is a one shot video with a man staring at the camera while meaningful lyrics play. However, in my planned remake of Proof, I plan to make some changes…
Changes to production:
The production will be progressed differently in a way that will help my recreation to look more ‘dynamic’, in other terms; I will provide greater levels of narrative and illustration than the original.
For instance, unlike the original, my video will consist of an opening segment that occurs before the lyrics begin playing, the shots will consist of the outside of a pub, the inside of a house with beer dropping to the ground, and a few shots of the main artist, AKA me, being depressed. These features will be added as they provide a greater amplification of the story and meaning. In the original, so much was ambiguous or mysterious. Was the man depressed because he was hung-over? Or was he dumped? Has he lost a friend or family member? My version will provide greater evidence of what the storyline to the video actually is and it will amplify its significance to the story. In this process, it will also make the video appear to be more interesting from an illustration perception.
Another thing I will do is provide extra shots and collages in the video whenever the main verses pause, and these images will also be relevant to the narrative objective. This will also achieve these aforementioned goals. However, the main production type will remain, as the majority of footage will still focus on the close up of my face.
Changes to artist and audience:
My audience has expanded against the original. While the original audience had a single, narrow audience, in middle aged men primarily, my video will be aimed at a comparably broad audience, this being both the middle aged men, as well as youthful men and women. I did this because my video will allow large audiences to be gained. My narrative and illustrative techniques and tweaks to this video alone will make it appeal to the younger audience in additional to the already gained one. My theory being that this video conforms to stereotypes that teens are people associated with drugs, romance and depression, and this should appeal to the majority of the people in this demographic.
While my video aims at two separate audiences, the target audience overall is still more narrow than some videos. I decided not to aim for an audience too broad otherwise there would be too much casualty in the present fan base. The audience for target has been selected based on audience expectations, marketing techniques, and my video type.
My artist will be myself, despite not quite being the age of Chris Eccleston, the original performer. Firstly, I figured if I was to appeal to a younger audience in addition, it would be appealing if the video featured a younger main artist to it. Also, the age of the performer in proof is not so significant. The important qualities here are that the artist can look depressed and display emotions and facial expressions easily.  The artist must also be able to match expressions with the change in lyric meaning throughout the song, which I will be able to do.

The 25 word pitch for my video idea:
'A video of simplicty and emotion recreated into an innovative video of amplified illustration and musical experience. It is Proof, but visually upgraded in style.'