This is some research based on my new proposed target audience. This research hyas been conducted to discover whether or not my new audience is correct to use or not. I interviewed a few people in that age group. These were the results:
Primary Research Results
From this research, it has been evidenced that most people in that age range are appropriate to use. Very few other market segments would be an improvement, if any.
- Firstly, most people in their late 20's and 30's are generally people who are into rock and pop genres, with some liking classic or metal. This implies a few fan favourites though the age range has a casual variety of genres. I interviewed 4 people from the age of 27 to 31 and all 4 agreed that considering the situation and properties of it, my idea to aim at young adults is a good idea.
- Most people were okay with the soft rock/alternative rock genre, though with a few complaints. Some stated it was too quiet and one jokingly said 'not enough head banging.' These are similar complaints to the teenagers. However, on a relative scale, the results were generally positive for the thoughts towards the used genre. Most of them tolerated and or accepted it as a good genre. Though some of them thought it was too quiet. Regardless of their personal opinions, they said it would be a good idea if I used this target audience for my music video.
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